My Turn: Confidence, Vulnerability, and the Power of Being Photographed
Recently, I had the opportunity to attend a photography event in Knoxville, that I had been looking forward to for
Linda Carmo knows the power of transformation. As the owner of Linda Loo Designs, she has spent years turning kitchens into spaces her clients love—taking something functional and making it truly beautiful. But when it came to her own brand presence, she realized it was time for a refresh. That’s where I came in.
Linda’s work is hands-on. She spends her days meticulously refinishing cabinets, breathing new life into well-loved homes. While her day-to-day wardrobe might be practical for the job, her brand needed to reflect the elevated, high-end service she provides. She wasn’t just a craftsperson; she was an artist, a business owner, and an expert in creating long-lasting beauty. Her branding photos needed to show all of that—without a splatter of paint in sight!
From the moment Linda arrived at my studio, my goal was to capture the essence of her business and personality in a way that felt natural. Her work is thoughtful, creative, and meticulous, and I wanted her headshots to reflect that same level of care.
A VIP Experience
Like all my branding clients, Linda started her session with professional hair and makeup—a little luxury to help her feel her absolute best in front of the camera. As a business owner who spends most of her time focused on her clients’ needs or wearing all the hats there are to run a business, this was her moment to feel pampered.
Once she was ready, we worked through a variety of poses and expressions that balanced approachability and professionalism. Since her work is so personal—helping clients reimagine the heart of their homes—I wanted to ensure her photos reflected her warm, welcoming energy.
Capturing Her Brand Story
While Linda isn’t typically in front of the camera, she quickly got comfortable as we worked together. I guided her through every pose, every expression, and every angle to ensure her final images felt authentic, confident, and polished. We focused on:
By the end of the session, Linda had a beautiful collection of branding images that aligned perfectly with Linda Loo Designs’ high-end yet personal aesthetic.
When we sat down at the end of the session for the image reveal, I could see how excited Linda was. Her work is all about transformation, and now she had a set of photos that reflected the same level of care and expertise she brings to her own clients.
Here’s what she had to say about her experience:
“The session with Deb was a great experience. Hair and makeup were professionally done, and she knew exactly how to pose every shot to get the best results. I’ve been needing new headshots for a while now, and I’m very happy that I found Deb! Highly recommend.”
For business owners like Linda, branding photography is more than just a headshot—it’s an investment in how potential clients perceive their expertise. Her new images will help her:
If you’re a business owner looking to refresh your brand with professional images that reflect your expertise and personality, I’d love to help!
Let’s create branding photos that make an impact—book your session today!
Recently, I had the opportunity to attend a photography event in Knoxville, that I had been looking forward to for
The truth is, hiring the right photographer is about more than just snapping pretty pictures. It is about finding someone who delivers images you will love for years to come.